About Snug

Snug exists because of one unfair question: support or comfort — pick one. Wear a wired bra and it holds you up, then digs, marks and shifts by mid-afternoon. Take the wire out and most wireless bras have nothing left to hold with: the cups collapse into one shelf, the band rides up the moment you sit, thin sides let everything spill. The weight has to go somewhere, and for most of us it ends up on our shoulders.

So we built the support into the bra instead of into a wire. Smooth molded cups that hold each side separately. Firm, wide side wings and a wide back panel that carry the sides instead of letting them spill. A wide, flat band that anchors the weight low on the ribs and stays there when you sit. A high-nylon fabric that holds that shape wash after wash. And a four-row hook-and-eye back, with a bra extender in every box, because a body is not the same size every month of the year.

Then we did the part almost nobody in shapewear does: we sell it in real band and cup sizes. Band 30 to 48, cups A through H, with G and above available on small bands. Not S, M, L, XL. A 34G is a 34G. It costs us more to stock and it is harder to make — but it is the only way a bra fits, and it is the reason we ask you to spend five minutes with a tape measure on the Size Guide before you order. If we still get it wrong, you have 60 days of free exchanges to make us get it right.